The genre for this video is typically redundant, it is set after a party where people have got really drunk. It is a typically mainstream video, except the singer is a shot in a fashion which implies she is a tomboy and fun to be around, rather than normal mainstream videos where the women are shot in a fashion which men can look at them. The mise en scene shows Kesha getting out of a bath after a crazy party and then going around the town.This is an emergent ideology of youths going out and getting very drunk. There is also a shot of Kesha walking past a 'respectable' family after her night out who all look appalled, this shows the contrasting ideologies and shows Kesha as someone who doesn't care what anyone thinks. Kesha is shot from low level view points which make her seem strong, also an emergent ideology. However, there are also close ups of her legs and face which make her appear sexual which aids the residual ideology that women are objects. The video is a restrictive narrative, Kesha plays the same wild character throughout the video. There are also various over-the-shoulder shots in which she looks cheeky and flirty, which adds to the residual ideology of women being sexual objects as she is flirting with the camera and there are many close ups of Kesha. The narrative could come from the Levi Strauss ideas, as the video is based on good vs bad; the good being people that want to have a good time and party whereas the bad being those that want to stay in, such as the family round the table.
This video is redundant, it is a party themed video which is very much like other music videos. However, it does use home footage at the start of the video with sounds of people shouting and laughing. This puts a unique twist on the video and is perhaps the Auteur theory. The cinematography shows various shots of different people dancing and doing crazy things like juggling fire. There are various up close shots of Alexandra Burke dancing and singing in a sexual manner which aids to the residual ideology that women are sexual beings. The fast paced editing adds to the crazy feel of the evening, the shots often cut back to Alexandra close-up dancing to present her as a feel good party animal. It is a restricted narration, the character the audience see's is a party girl who likes a good time.
The mise-en-scene shows people, including the artist, in wacky clothing at a party. It is a mainstream video except that the artist and extras are in eccentric outfits to possibly set her apart from other mainstream artists. The video begins with a woman placing a boombox on the table, this gives a vintage quality to the video which is part of the Auteur theory. There are close ups of Lady Gaga in wacky outfits, people asleep on the floor and a man with a dogs head on the toilet. All of this adds to her crazy style, the fast paced editing makes the video seem interesting. The video is slightly entropic, because of the strange people dancing and in weird costumes to make the artist seem like she is a 'party animal. It seems to take inspiration from TV shows such as Skins, which have huge party scenes. Although Lady Gaga is residually shown as a sexual object, there are many low level shots of her appearing to look strong. This is an emergent idea that women are strong in character. There are no clear Proppain characters in this video, although Lady Gaga could be seen as the heroin as she 'saves' the party and makes everyone dance again.
The mise en scene for this video shows Cheryl Cole and a dancer in a dark, mysterious room will various dancers. It is a generic, mainstream video with lots of elaborate dance routines with costume changes. There are various close ups of Cheryl Cole looking very glamorous and beautiful to appeal to her target audience of males and young girls that can look up to her. The editing is quite slow paced but does get faster towards the end of the video as the song reaches it's climax. The beginning of the video shows text saying 'Starring Cheryl Cole' which takes inspiration from films, which aids the mainstream style of the video as many music videos are inspired by films. There are no clear Proppain characters, but the male dancer could be seen as the hero who saves Cheryl Cole by acting as her 'parachute' and saving her.
Adverts
This TV advert for Cheryl Cole's album '3 words' is a typical generic, mainstream advert. It shows various clips of her looking attractive and in a seductive position. This is a residual idea that women are sexual objects and appeals to men who want to look at her and women who want to look like her. The voice over explains that '3 words' is the 'number one' album from Cheryl Cole, appealing to main streamers who like to listen to the charts and like to know what is 'in'. It also shows the shop which it is being sold in which is HMV, a typically mainstream music shop.
KT Tunstall Digipak
The digipak for KT Tunstalls 'Eye through the telescope' uses a oaty brown colour as a background for the digipak which creates a quirky, urban feel for the cover. The photographs of KT show her in casual, quirky clothing which suggests that her music will be original and laid back. The art on the back of the digipak creates a feminine feel but also makes it look slightly edgy with the black swirls. The matching, sketchy fonts also aid the artistic feel to the cover, creating a cool and casual attititude she is perhaps trying to promote. This is aided by her laid back stance in the photograph, where her pose suggests she has attitude. The inside of the digipak features her lyrics and a photograph of her looking serious with a guitar, connoting that she is a serious musician rather than a manufactured popstar. This contrasts with the TV advert of Cheryl Coles album advert, as KT seems to be promoting herself through the digipak as an artist rather than an object to be gawped at.
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