Some Theory - Goodwin

Andrew Goodwin has identified a number of key features in music videos. They are:

A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.

Cheryl Coles 'Parachute' relates to this by the styl;e of dancing mimicking Cheryl falling into the arms of her dancer, Derek, which is a metaphor for a parachute.

Genre-related style and iconography present.

Kanye Wests' 'Flashing lights' shows the classic R&B style of curvy, beautiful women.

Multiple close-ups of the main artist or vocalist.

Cheryl Cole's 'Parachute'

Voyeurism often plays a major part, especially in relation to females.

Kanye Wests 'flashing lights' uses close ups of semi-naked women

Intertextual references to other media texts may be present

In Weezer's 'Buddy Holly' they make reference to a 1950's style of music