History of the music video

The music video really first began with the rise of MTV, which dedicated a TV channel to music videos. This was shortly followed by the rise of VHI. Before the term 'music video', they were called 'promotional videos' or 'film clip.' In the 1970's, the long-running British TV show Top of The Pops began to play videos, the videos they played increased the artists sales, for example David Bowie's 'Ashes to ashes.' In 1981, MTV launched a 24-hour show called 'Video killed the radio star' which began an era of music TV. Many artists such as Madonna and Duran Duran owed a great deal of their success to their music videos.
Modern music videos have been helped by a video steaming website called Youtube, bands such as Ok-go have publicised their video by peopling watching them online. Ok-go received thousands of hits for their video based on treadmills. It was a low budget video but with the help of youtube they were able to make it very famous.

Another video which haw become famous with the help of youtube is the controversial video 'stress' directed by the French director Romain Gavras. The clip is similar to clockwork orange and was very controversial in France.