Wednesday 22 September 2010

Music video + Narrative: Levi-Strauss

Binary Opposites

The narrative is about good vs bad in a struggle for male affection. Taylor Swift is shown as the good person, her costume shows her as plain and innocent whereas the 'evil' girlfriend is shown in stereotypically 'slutty' clothing and darker hair. The binary oppositions are also connoted through close ups of Taylor Swift, close ups show her as genuine and innocent which makes us side with her. The bad girl is seen as being evil via close ups of her face looking angry and nasty, also shots of her arguing with her boyfriend as Taylor watches from afar.

How can you link this to issues of representation and ideology?
Taylor Swift is represented as the good girl by being innocent, sweet and liking the boy for who he is. This is dominant ideology because it implies that 'nice' women are innocent. Another example is dominant ideology is that the beautiful girlfriend is the one that the boy wants to be with, however this is twisted at the end as he chooses the 'band geek' Taylor Swift over his beautiful girlfriend. However, he only chooses her when he sees her looking beautiful at the prom, which indicates dominant ideology as he can only be with her when she is cool.

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